Our Brand Story

We Don’t Follow The Trends, We Set Them!

The Legacy of ABARO

The name ABARO symbolizes “Abah Is A Hero“, reflecting our founder’s dedication and passion for children’s education.

At ABARO, we envision a world where every move is a source of delight and empowerment. We believe that footwear is not just an accessory, but a very personal tool that can enhance one’s life journey and experiences.

We Don’t Follow Trends, We Set Themx

Our goal is to create more than just a pair of shoes, we aim to craft and deliver joy, confidence, and a sense of purpose in every pair. We aim to go against the norm through design and innovation to deliver footwear that not only meets but exceeds expectations.

Our vision is fueled by an unwavering commitment to create a better everyday life by providing an affordable yet functional footwear, creating a positive impact to our consumers and society.

The founders of ABARO believe that everyone should have proper shoes to protect their feet, prevent injuries, and care for general foot health. That passion and heart for the needy has translated into a long-term initiative of a dedicated Corporate CSR team to assist corporations and individuals wanting to help and spread joy to the communities in need.

With ABARO, you’re not just buying footwear, you’re investing in a lifestyle that celebrates joy, empowerment, and responsibility.

ABARO’s Core Valuesx

Aspiration

Continually striving for better designs and creative innovation.

Boldness

Setting trends and leading the market with confidence.

Affordability

Offering high-quality products that everyone can afford.

Responsibility

Being ethical and accountable in all our actions.

Outreach

Inspiring joyful communities through positive impact.

Founders with A Vision

Innovation in Every Move

Empowering Communities at the Core

Brand Tagline

Keep on Exploring

Exploration is the essence of human nature. Bring on the days – be it sunny or rainy days, every day is an opportunity to leap, skip, and zip to discover new experiences along the way.

At ABARO shoes, we aspire to create innovative products that help people to explore a myriad of significant moments in life.

We are your everyday companion, your thoughtful footwear brand to keep you exploring – for progress, for inspiration, for joy, for love.

Our journey took a transformative turn during a company trip to Laos in 2016.

Our Impactful Mission

Witnessing firsthand the challenges faced by schoolchildren without proper footwear, we were inspired to make a difference

That passion for helping the needy has led to the creation of ABARO’s dedicated Corporate CSR team, which supports corporations and individuals in giving hope to underprivileged schoolchildren.

This experience ignited our mission to ensure that no child should attend school without the essential comfort and protection of proper shoes.